Sunday, February 13, 2011

HUFF POST MAY RUN OUT OF PUFF

 The "sellout" of the hitherto-independent Huffington Post news website to corporate AOL, has angered many freelance bloggers who were responsible for providing [largely free] content for publication.
HuffPo editor Arianna Huffington has been described by American Republican strategist Ed Rollins as domineering & "the most ruthless & ambitious person I'd met in 30 years of national politics".
The HuffPo was established in 2005, by Huffington, & "has risen from being a marginal voice in the blogosphere to a prominaent outlet for liberal opinion, & one of the most influential new-media platforms in America" - NZ Herald Sat Feb 12, 2011
This media release from www.adbusters.org
#HUFFPUFF "Arianna Huffington has betrayed us, so let's huff and puff her house down. She built a blog-empire on the backs of thousands of citizen journalists. She exploited our idealism and let us labor under the illusion that the Huffington Post was different, independent and leftist. Now she's cashed in and three thousand indie bloggers find themselves working for a megacorp.But the Huffington Post is not Arianna's to sell. It is ours: the lefty writers and readers, environmentalism activists and anti-corporate organizers who flooded the site with 25 million visits a month. So we're going to take it back.We'll stop going to her site. And we'll stop blogging for her too. Then we'll give birth to an alternative to AOL's HuffPo by using the #huffpuff hash tag to tell the world about our favorite counter-culture websites and indie blogs.We are the ones who built the Huffington Post. And now we will be the ones who will huff and puff it down."
The merger deal was worth $US325M - tho one wonders now of the value of the HuffPo brand "going forward". Will AOL sue/demand some/all of their money back?.
The point to bear in mind is that the phenomenon of social media is still in its infancy. "Experts" proclaim to understand its workings & where it is headed, however the nature of the beast is that it is truely democratic, & [as we are seeing in Egypt] people-power has tremendous clout. Individuals acting together are the source of revolutions, as well as the survival of brands.
Arianna Huff may be at the top of the pyramid in the media world, but she is standing on the shoulders of her contributors. If the bloggers blog elsewhere the house of Huff may run out of puff.
www.adbusters.org

Monday, February 7, 2011

THE REVOLUTION IS HERE

"Now something rather strange has begun to happen to the Arabic language news broadcaster al-Jazeera and the English language channel it launched nearly five years ago; American viewers have begun to demand it. It is clear some kind of watershed has been reached when the Kansas City Star publishes a cut-out-and-keep guide to the "easiest way to get al-Jazeera English".
The Qatar-based channel's acclaimed coverage of the Egyptian crisis has been referred to as the broadcaster's "CNN moment", doing for al-Jazeera English what the first Gulf war did for CNN, pushing it to the forefront of the public's consciousness.
Every global media story produces its winners. Egypt's drawn-out agony is a tailor-made opportunity for al-Jazeera English, which it has seized with careful on-the-ground journalism. If the US cable owners relent to the emerging public pressure, it will mark a coup for a news service that, until recently, was battling to prove it had credibility and salience with many Western audiences."